IT

Ludovico Zitelli

Technical PM & AI Lead LLM systems Web platforms

AI-native builder: from customer problem to production LLM system.

I scope it with the business, build it, measure it with evals and cost analytics, and bring AI tooling to the team. Built an AI travel assistant used across an 800+ agency network. Claude Certified Architect – Professional.

Based in Italy · working remotely across Europe

Profile

I'm Technical PM & AI Lead at OTO Travel Technology, a B2B2C travel platform sold through travel agency networks. I build production LLM systems, lead the frontend platform that agencies resell, and moved the development team onto AI-assisted coding with Claude Code, from pilot to daily use.

Five years of customer-facing troubleshooting: first as a freelance web performance and technical SEO consultant for agencies and direct clients in Europe, Australia and the US, then at OTO alongside partners and business teams. I take a customer problem, find the root cause in the code and ship the fix.

years of customer-facing troubleshooting
5
agencies in the network served by my AI travel assistant
800+
client sites across Europe, Australia and the US
20+
languages: Italian, English, French, Spanish
4

Certifications

Experience

  1. – present

    Technical PM & AI Lead

    OTO Travel Technology · Hybrid

    • Technical lead for the web platform agencies resell (white-label widget, content CMS, agency websites): I turn analyses and agency feedback into frontend specs, plan releases, lead the frontend team and write code.
    • Led the team's move to AI-assisted development: business case, pilot, Claude Team rollout, onboarding workshop and coaching, plus shared CLAUDE.md files, rules and skills.
    • SEO and analytics engineering: JSON-LD structured data module, prerender service, crawlable SPA routing and end to end tracking of the booking flow.
    • Led the refactor of the content CMS behind the agency websites, from design to development.
    • Enterprise and pre-sales material: a workshop for a major cruise line, an SEO and reporting presentation for a national travel agency network, and the company profile for national travel trade fairs.
  2. –

    SEO Specialist & AI Consultant

    OTO Travel Technology

    • Built Athena, an AI travel assistant used across an 800+ agency network: Claude API integrated directly in Python, FastAPI with SSE streaming, prompt caching, Redis and MongoDB, auth and cost analytics that set the pricing, and LLM-as-judge evals.
    • Audited SEO across OTO products and client sites; the agency-network analysis became the basis for the new website platform.
    • Led the GDPR rebuild of the consent manager with Consent Mode V2.
    • Ran data and GTM/GA4 sessions with a major cruise line, the analytics audit of its booking platform, and seasonal and annual reporting.
  3. –

    Web Performance & Technical SEO Consultant

    Freelance · Remote

    • White-label delivery partner for a digital agency under NDA and consultant for direct clients: 20+ sites across Europe, Australia and the US, from discovery to handover.
    • Traced Core Web Vitals regressions to their root cause in code or infrastructure, fixed caching, CDN and edge settings, and set up monitoring.
    • Measurement stacks for booking and checkout funnels: GA4 and server-side GTM, Enhanced Conversions and Consent Mode V2, with audits that separate real conversions from proxy clicks before Google Ads budgets scale.
    • WordPress and WooCommerce builds with page builders, ACF and custom post types, plus custom JS and CSS where the theme falls short.

Core Skills

AI & LLM Engineering

Production LLM features end to end: backend, SSE streaming, prompt caching, LLM-as-judge evals and cost tracking, built on the Claude API. I bring Claude Code to development teams through workshops, coaching and shared best practices.

  • Claude API & prompt caching
  • LLM-as-judge evals
  • Cost control
  • Team AI adoption

Development & Platforms

Python/FastAPI backends, TypeScript/Angular frontends, Docker and Cloudflare in between. I lead the white-label platform agencies resell, from functional analysis to specs to production code.

  • Python & FastAPI
  • TypeScript & Angular
  • White-label platforms
  • Technical project management

SEO & Analytics

Technical SEO and measurement for sites and booking funnels: Core Web Vitals, structured data, crawlable SPAs, server-side GTM and GDPR compliant Consent Mode V2.

  • Technical SEO & JSON-LD
  • Core Web Vitals
  • GA4 & server-side GTM
  • Consent Mode V2 & GDPR

Tech Stack

AI & LLM

  • Claude API
  • Claude Code
  • MCP
  • RAG
  • LLM-as-judge evals
  • Prompt caching

Backend & Engineering

  • Python · FastAPI · SSE
  • TypeScript · Angular
  • Node.js
  • SQL · MongoDB · Redis
  • Docker · Cloudflare
  • Git · REST APIs
  • PHP

Web & Growth

  • Core Web Vitals · CDN
  • SEO · JSON-LD · Search Console
  • GDPR · Consent Mode V2
  • GA4 · Google Tag Manager
  • Webflow
  • WordPress · WooCommerce
  • Looker Studio · Google Ads

Education & Learning

Masters & bootcamp

  • Executive Master in Digital PR, Social Media & SEO

    Sole 24 Ore Business School · 2021

  • Executive Master in Digital Marketing

    Sole 24 Ore Business School · 2020 – 2021

  • Angular Frontend Developer Bootcamp

    Develhope · 2020 – 2021

Courses

  • Claude Code in Action

    Anthropic · 2025

  • Claude with the Anthropic API

    Anthropic Academy · 2025

  • Technical SEO with Bastian Grimm

    Semrush · 2023

  • CS50: Introduction to Computer Science

    Harvard University / edX · 2020

Languages

  • ItalianNative
  • EnglishB2
  • FrenchB1
  • SpanishB1